1. Life insurance offers financial protection.
And it can be your family’s financial bedrock, providing protection against unforeseen events. Unfortunately, many Americans are uninsured or underinsured: Just 50% of Americans own a policy, according to the 2020 Lincoln Financial Group Life Insurance Awareness Month Survey.
The COVID-19 pandemic, however, has put the value of life insurance back into the spotlight. More than a third of those surveyed said they think life insurance is more important to own now due to the pandemic, while a third also said they have or are planning to purchase new or additional life insurance.
Of those surveyed, that intent to buy life insurance was even greater among younger Americans, particularly Millennials. That’s great news, as they are often reaching new milestones in life such as starting a family or buying their first home.
2. There’s more to life insurance than you may think, including living benefits.
The top reasons people cited in the survey for purchasing life insurance were to cover funeral related expenses and to replace lost income to their family.
That make’s perfect sense. In its purest form, as a source of income replacement when someone dies, the tax-free death benefits of life insurance ensures your loved ones are taken care of financially so they can payoff final expenses and debt.
But there are also policies that also provide “living benefits” that can address holistic financial needs such as:
- Providing supplemental retirement income
- Paying for long-term care expenses
- Protecting a business
3. Applying for life insurance may be easier and less expensive than you think.
The top two obstacles people cited for not having life insurance were the cost and competing financial priorities, according to the survey. But in reality, life insurance can be pretty affordable. In fact, if you’re healthy, you may be able to get term life insurance coverage for less than your monthly utility bill or the amount you spend each week on your daily morning coffee. The wide range of options available mean there is a policy to fit different budgets.
Technology innovations are also transforming how we buy life insurance, from a long and cumbersome process to one that’s simpler, faster and friendlier. And 40% of Millennials surveyed said they would be more likely to purchase life insurance if they could do so completely electronically. This is actually already possible! You can receive a quote and apply for a policy online, and then have the policy signed and delivered electronically. Many insurance companies even offer the opportunity for healthy individuals to bypass underwriting labs. Today, policies can potentially be issued in as little as 24 hours.